TikTok Unveils "Add to Music App" Feature in Collaboration with Major Streaming Services
Nov 15, 2023//
3 min read
Designed to capture the essence of music in the moment of discovery, the "Add Song" button appears alongside a track name at the bottom of TikTok videos in the For You Feed. Users can now effortlessly save their favorite tunes to the streaming service of their choice with a simple click.
Upon the first use, users can select their preferred music streaming service and choose where the track will be saved. The default playlist locations include the "TikTok Songs" playlist on Amazon Music or the "Liked Songs" playlist on Spotify. However, users have the flexibility to create new playlists or add the track to existing ones.
Benefit for Viralsound
Ole Obermann, TikTok's Global Head of Music Business Development, emphasized the significance of "Add to Music App," stating, "This feature creates a direct link between discovery on TikTok and consumption on a music streaming service, making it easier than ever for music fans to enjoy the full-length song on the music streaming service of their choice, thereby generating even greater value for artists and rightsholders."
Amazon Music's Director of Business Development, Karolina Joynathsing, echoed this sentiment, emphasizing the collaboration's aim to convert serendipitous moments into enduring fandom. Similarly, Spotify's Vice President, Sten Garmark, highlighted the goal of seamlessly bringing artists and fans together across platforms.
As TikTok continues to solidify its position as a powerhouse for music discovery and promotion, "Add to Music App" is set to enhance the user experience, creating a harmonious connection between TikTok's vibrant community, major streaming services, and the music promotion opportunities offered by Viralsound.com.
Stay tuned as this feature expands to users in the US and UK, with more markets to follow. This collaboration between TikTok and major music streaming services, coupled with Viralsound.com's capability to showcase your music through popular TikTok creators, offers an unparalleled and highly effective avenue for music promotion and artist exposure.
Note: On Amazon Music, this feature is available for Prime members and Amazon Music Unlimited customers. Users can choose between installed music apps on their phones, and tracks will be saved as defaults to specified locations on each streaming service.